Weekend Reading – Up Your Influence with these Relationship Tips
If someone were to walk up to you in a bar and ask you to marry them, what would your initial reaction be? Shock? Discomfort? Maybe even suspicion? These are all reasonable reactions to being...
View ArticleThe 6 Star Principles for Maximizing Referrals and Customer Retention, Part 2
Last month we went over the first two principles: Frequency of Communication – You don’t have relationships with people you don’t talk to. You also don’t have relationships with people who, when you do...
View ArticleWeekend Reading – What’s Your Relationship Status?
Building relationships is something we live, breathe, and discuss at length here at TNP — in fact, it’s our company purpose: “Building relationships that matter. Personal. Professional. Powerful.” Why...
View ArticleNewsletter Update – The Four Stages of Marketing for Maximum Business Growth
October 2015 Have you ever watched one of those survivalist TV shows? I saw one on the Discovery Channel a while ago called “Doomsday Preppers.” The show featured a family who was building the ultimate...
View ArticleWeekend Reading – Sell a Story, Not a Punchline
Author Seth Godin once said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” This has never been more true than now. We live in an era marked by instant...
View ArticleStop the Madness
The cultural values created by Black Friday pose a serious threat to the relationship between businesses and customers. As consumers become part of a statistic, a number, and a purchase in a ledger,...
View ArticleWhen Coffee and Customer Service Go Hand in Hand
The rules of customer service have changed. In the past, all you needed to create a good customer service experience was a friendly staff with a willingness to help — but those two attributes, on their...
View ArticleDo You Know the Real Secret to Sales Success?
One of our largest new accounts is a personal injury law firm in New York. The relationship started with our shock and awe package, which captured the firm as a lead. But they weren’t ready to buy....
View ArticleMaximize Your Marketing Strategy
As The Newsletter Pros, we always begin our consultations with a comprehensive look at your current marketing strategy. All too often we hear prospects say, “Well, sure, I’m staying in touch with my...
View ArticleThe Ultimate Guide to Customer Retention
Customer Retention and You Customer retention is one of the most critical challenges facing businesses today. From Fortune 500 companies to mom and pop storefronts, profits and profitability depend on...
View ArticleA Chat With The Newsletter Pro’s CEO, Shaun Buck
“Start, fail fast, and move on. Keep learning. You have to be willing to take risks and fail if you want to succeed.” —Shaun Buck to aspiring entrepreneurs. With The Newsletter Pro’s 5-year anniversary...
View ArticleThe Grateful Eight — Why You Need a Newsletter Now!
Here at The Newsletter Pro, we love newsletters. We think they’re a seriously underutilized tool in the marketing world. We don’t want you to miss out on this valuable resource, so we’ve rounded up...
View ArticleThis Just in — The No B.S. Guide to Referrals and Retention is Here!
In case you haven’t heard, our “No B.S.” book launch was featured on Entrepreneur.com! The Newsletter Pro CEO, Shaun Buck, is a regular contributor to Entrepreneur, and we’re proud to report we posted...
View ArticleBuild Your Foundation, Brick by Brick
I once took a survey sent out by a company whose products I buy on a semi-regular basis. You’re probably familiar with these kinds of surveys. Sometimes they pop up on the company’s website, sometimes...
View ArticleDirect Mail Converts Prospects to Loyal Customers
Teeco Solutions, out of St. Louis, Missouri, sells one major product: tent washing machines, which are sold to party and tent rental companies across the U.S. Not built for the purpose of washing the...
View ArticleRealign, Recommit to Rebuild Customer Relationships
Happy National Recommitment Month! No, really, it’s a thing. Have you ever started something totally committed, only to find yourself fading a couple months later? Sometimes it only takes a couple...
View ArticleReferrals Start With 3 Little Words
“Tomorrow morning, when you look in the mirror after you’ve gotten up, just write — put it in lipstick or whatever you want on the mirror — just put ‘delight my customer.’ “ — Warren Buffett Warren...
View ArticleTune in to Strategic Business Partnerships
On a recent evening, I carpooled downtown with a friend to hang out, but he had to leave early. Fortunately, there’s always a backup plan when it comes to transportation these days — that doesn’t...
View ArticlePut an End to Patient Excuses with These Dental Marketing Strategies
When it comes to the dentist, people tend to slam on the breaks. It’s not something they look forward to. It’s something they avoid. And that’s where the excuses come in. Getting patients to make an...
View ArticleWhat Do Your Customers Really Want?
I want you to take a moment and think about the question in the headline: What do your customers really want? It’s okay, I’ll wait … If you spent 30 seconds doing the above exercise, you’d likely have...
View Article
More Pages to Explore .....